Website Personalization September 5, 2006
Posted by hundredfires in Internet Marketing, Usability.trackback
Personalization (sometimes known as customization) generally enables a web site to be more responsive to the unique and individual needs of a user. This can be accomplished in a number of ways, some of which require the user’s input, and others that operate behind the scenes, such as by looking at an IP address or geographic location and serving up content based on the user’s browser. Most of the portals and travel websites today, allow users to personalize the look and feel, and the content of their websites, depending upon the user’s preference.
Expedia gives users personalization simply by creating an account, Google offers a personalized homepage and personalized search, Yahoo have recently upgraded its personalized My.Yahoo service.
And now Niall Kennedy (former Microsoft employee) is running a series on personalized home pages and their history
How is personalization on your website ? Do you think this is important for your business ?
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